...does not exist
I'm not offering a silver bullet. I'm offering to figure out, with you, whether what you're facing is actually a design problem at all — before proposing anything.
If your product or delivery is stuck — drop-off you can't explain, a feature that's been redesigned three times and still doesn't land, a business that's solid but underpriced for what it delivers — that diagnosis comes first. I'm a fractional Head of Design, and I bring that judgment to founders and studio or small-agency owners, without asking you to hire a full-time designer.
Fractional Design Leadership shows up differently depending on what's actually wrong. Here's what that can look like once we've figured that out.
95% of new products fail. Most of the time, the failure traces back to a gap between what users actually wanted and what the product did. I help close that gap — starting with product discovery and clearer requirements, then building the design systems and front-end work that turn a good idea into something that actually holds together.
There's a real gap between what design schools teach and what an effective, working designer needs to know. I help close that gap — running workshops on product strategy and stakeholder management, and coaching design teams directly, built around whatever a team's specific gaps turn out to be.
Work on a product long enough and you lose the ability to see its problems clearly — you get used to its quirks, and eventually start defending them. I bring an outside, unattached read to your product and your delivery process, with clear recommendations on what to actually do next.
Every stage of a design team's growth has a different challenge. I've set up teams from scratch and can help you build the processes and hiring structure — down to the org chart, salary bands, and skill levels — that make a new team reliable. Scaling a studio further, without losing what made it distinctive when it was small, is its own separate challenge I can help you navigate.
Tell me what's going on, and I'll show you specifically what I'd do about it.
Engagement Plan
